Best Digital Marketing Internship program ever

I have some interesting facts to share with, about the latest trends of marketing which has become digital from the traditional one. And digital marketing has evolved during this pandemic situation. 

As people stay at home and try to avoid coming out, they are moving more towards the online platforms for - watching movies, listening music, shopping households provisions, learning, reading books, working from home.  

As per the data of Datareportal.com, it states that the Social media users have grown by more than 10% over the past year, taking the global total to 3.96 billion by the start of July 2020. 

  Source : https://datareportal.com/reports/digital-2020-july-global-statshot

This means that – for the first time – more than half of the world’s population now uses social media. Growth trends indicate that an average of more than 1 million people started using social media for the first time every single day over the past 12 months, equating to almost 12 new users every second.

So having a good potential for any online product, I wanted to learn digital marketing and join a good training program. After much introspection, I joined an Internship programme conducted by Mr.Deepak - popularly known as Digital Deepak.

His program is very unique when compared to others, everyone just teaches that particular subject. But, he is the one, who genuinely cares about our personal growth and wants you to really succeed in the life and business.  

You may think I'm exaggerating, but I can give you an example, during the first week of the training program he shared a video - “Success Mindset” it was very motivating and inspiring. The training session includes basic skill, confidence building, communication and personality development along with the regular marketing course.  

Now in the second week he has given an introduction on what is digital marketing and why it is needed? 

So, let me share the information, which I learnt during this week's program : .  

1. Personality development
2. Global Economy
3. Fundamentals of Marketing 
4. Selection of Niche
5. Digital Marketing Vs Traditional Marketing 
6. CATT Marketing Funnel
7. Integrated Digital Marketing 
8. Personal branding : MassTrust Blueprint

Let’s see them one by one :- 

1. Personality development : He gives few tips to develop the personality and basic skills.

·         To setup a proper success mindset.

·         To use high class note book and good quality pen improves your confidence. 

·         To develop good communication skill by reading a book daily.  

·         To think in English instead of thinking in your native language. 

·         Watching English TV series and listening to Podcasts.

·         Writing skill can be improved by writing 500 words daily. 

 

2.            Global Economy: He gives us a basic idea about the Global Economy to be a good marketer.

·         The Economy of a country is proportional to the average age of a country

·         Debt creates money

·         Recommends few books related to the topic - Economic 101, Currency Wars, Capital

 

3.            Fundamentals of marketing

 

·         Set your financial goal, have a picture how to attain it.

·         Marketing is a Science and not an Art, this was a new theory to me, when i heard it.

·         Marketing is not going to become outdated, for any product that is manufactured need to be marketed or advertised. 

·         The future of marketing may evolve but Marketing is not going to die.

·         Though AI is evolving, it cannot replace marketing 

·         The founder has to be a marketer and cannot be outsourced, because he should know what is needed in the market. 

·         Good product will sell by itself

4. Traditional Marketing Vs Digital Marketing 

                                

Traditional marketing Methods	Digital marketing methods
Directly mailed postcards	Website content
Television or radio commercials	Email campaigns
Newspaper or magazine ads	Social media posts
Telephone calls and text notifications	Affiliate marketing
Billboards and fliers	Search engine optimization (SEO)

 5. Selecting the right Niche : He give a blue print how to select your right Niche

 

·         A solution to a problem is a market - So you need to find that solution, which is otherwise know as Niche.

·         So, you have to narrow down your niche and work on it.

·         As everyone remembers only No1 or No2, it is always important to select a category or a sub-category to become no.1.

6. CATT Marketing funnel : He gives a formula for wealth generation 

 

·         Wealth =  n^CATT 

·         Where, ( n ) stands for  Niche : which is your Niche, your success and wealth depends on the Niche you choose.

·         (C ) for Content - which can be developed by Blog, Post, Videos and Webinars

·         (A) for Attention - creating attention through SEO, Social Media, Paid ADs and Refferrals 

·         ( T ) for Trust - the main thing which is required for a long run

·         ( T) Transaction -  natural sales happens once customers are targeted -  attracted - after building Trust - Transaction happens.

7. Integrated Digital Marketing: He has created a Blueprint of how Integrated Digital Marketing Works

·         The first step is Content creation, Content is the base of the system. 

·         Once you have a proper content it is easy to attract traffic towards it.

·         SEO for attracting traffic

·         Posting the content in Social Media

·         Email Marketing and doing paid advertising to attract traffic towards the content

·         Sell products and convert your clients 

8.            Personal Brand: He says that we need to have a personal brand even if you have a company brand. 

• During the startup, it is preferable to have a personal brand instead of a company brand
• Company brand can be developed anytime once the personal brand is properly generated. 
• A Blueprint developed by Mr.Deepak is given below

Learn - To cearn the concepts, facts and procedures about a particular skill

Work - To practice by implementing in your own projects 

Blog - To Write Blogs to know more about the concept and understand better 

Consult - To Help or speak to other or clients to grow 

Mentor - To give ideas for clients, to become more familiar about the concept

Startup - Start your own business, 

These are the steps of evolution suggested by Mr.Deepak, to become a successful digital marketer. 

I hope with all the information that you have gained through this article, you will be motivated to take up digital marketing training program. Now, if you at all want to enroll in a digital marketing training program, click the link to below - https://deepak.me/internapply. 

Let me know your thoughts in the comment section below.