I have
some interesting facts to share with, about the latest trends of marketing which has become digital from the
traditional one. And digital marketing has evolved during this pandemic
situation.
As people
stay at home and try to avoid coming out, they are moving more towards the
online platforms for - watching movies, listening music, shopping households
provisions, learning, reading books, working from home.
As per
the data of Datareportal.com, it states that the Social media users have
grown by more than 10% over the past year, taking the global total to 3.96
billion by the start of July 2020.
Source : https://datareportal.com/reports/digital-2020-july-global-statshot
This
means that – for the first time – more than half of the world’s population now
uses social media. Growth trends indicate that an average of more than 1
million people started using social media for the first time every single day
over the past 12 months, equating to almost 12 new users every second.
So having
a good potential for any online product, I wanted to learn digital marketing
and join a good training program. After much introspection, I joined an
Internship programme conducted by Mr.Deepak - popularly known as Digital
Deepak.
His
program is very unique when compared to others, everyone just teaches that
particular subject. But, he is the one, who genuinely cares about our personal
growth and wants you to really succeed in the life and business.
You may
think I'm exaggerating, but I can give you an example, during the first week of
the training program he shared a video - “Success Mindset” it was very
motivating and inspiring. The training session includes basic skill, confidence
building, communication and personality development along with the regular
marketing course.
Now in the second week he has given an introduction on
what is digital marketing and why it is needed?
So, let
me share the information, which I learnt during this week's program : .
- Personality
development
- Global
Economy
- Fundamentals
of Marketing
- Selection
of Niche
- Digital
Marketing Vs Traditional Marketing
- CATT
Marketing Funnel
- Integrated
Digital Marketing
- Personal
branding : MassTrust Blueprint
Let’s see
them one by one :-
- Personality
development : He gives few tips to develop the personality and basic
skills.
·
To setup a proper success mindset.
·
To use high class note book and good quality pen improves your
confidence.
·
To develop good communication skill by reading a book daily.
·
To think in English instead of thinking in your native
language.
·
Watching English TV series and listening to Podcasts.
·
Writing skill can be improved by writing 500 words daily.
2.
Global Economy: He gives us a basic idea about the Global Economy to
be a good marketer.
·
The Economy of a country is proportional to the average age of a
country
·
Debt creates money
·
Recommends few books related to the topic - Economic 101, Currency
Wars, Capital
3.
Fundamentals of marketing
·
Set your financial goal, have a picture how to attain it.
·
Marketing is a Science and not an Art, this was a new theory to
me, when i heard it.
·
Marketing is not going to become outdated, for any product that is
manufactured need to be marketed or advertised.
·
The future of marketing may evolve but Marketing is not going to
die.
·
Though AI is evolving, it cannot replace marketing
·
The founder has to be a marketer and cannot be outsourced, because
he should know what is needed in the market.
·
Good product will sell by itself
4. Traditional Marketing Vs Digital Marketing
|
Traditional marketing Methods
|
Digital marketing methods
|
|
Directly mailed postcards
|
Website content
|
|
Television or radio commercials
|
Email campaigns
|
|
Newspaper or magazine ads
|
Social media posts
|
|
Telephone calls and text notifications
|
Affiliate marketing
|
|
Billboards and fliers
|
Search engine optimization (SEO)
|
5. Selecting the right Niche : He give a blue print how to select
your right Niche
·
A solution to a problem is a market - So you need to find that
solution, which is otherwise know as Niche.
·
So, you have to narrow down your niche and work on it.
·
As everyone remembers only No1 or No2, it is always important to
select a category or a sub-category to become no.1.
6. CATT Marketing funnel : He gives a formula for
wealth generation
·
Wealth = n^CATT
·
Where, ( n ) stands for Niche : which is your Niche, your
success and wealth depends on the Niche you choose.
·
(C ) for Content - which can be developed by Blog, Post, Videos
and Webinars
·
(A) for Attention - creating attention through SEO, Social Media,
Paid ADs and Refferrals
·
( T ) for Trust - the main thing which is required for a long run
·
( T) Transaction - natural sales happens once customers are
targeted - attracted - after building Trust - Transaction happens.
7. Integrated Digital Marketing: He has created a
Blueprint of how Integrated Digital Marketing Works
·
The first step is Content creation, Content is the base of the
system.
·
Once you have a proper content it is easy to attract traffic
towards it.
·
SEO for attracting traffic
·
Posting the content in Social Media
·
Email Marketing and doing paid advertising to attract traffic
towards the content
·
Sell products and convert your clients
8.
Personal Brand: He says that we need to have a personal brand even
if you have a company brand.
- During
the startup, it is preferable to have a personal brand instead of a
company brand
- Company
brand can be developed anytime once the personal brand is properly
generated.
- A
Blueprint developed by Mr.Deepak is given below
Learn - To
cearn the concepts, facts and procedures about a particular skill
Work - To
practice by implementing in your own projects
Blog - To
Write Blogs to know more about the concept and understand better
Consult -
To Help or speak to other or clients to grow
Mentor -
To give ideas for clients, to become more familiar about the concept
Startup -
Start your own business,
These are
the steps of evolution suggested by Mr.Deepak, to become a successful digital
marketer.
I hope
with all the information that you have gained through this article, you will be
motivated to take up digital marketing training program. Now, if you at all want to enroll in a digital marketing training program, click the link to below - https://deepak.me/internapply.
Let me
know your thoughts in the comment section below.
